portfolio...
Mass Eye & Ear 200 Anniversary
While contracting with a boutique agency specializing in nonprofit work, I served as project lead for Mass Eye and Ear’s 200th Anniversary. I designed distinctive invitation suites, social media graphics, and large-scale graphics throughout key areas of the hospital, creating an immersive and memorable experience that reflected the spirit of celebration and gratitude—essential to both the significance of the milestone and its critical fundraising mission. The year culminated in a 200th Anniversary Gala, where I oversaw the event design, including environmental graphics and signage, event materials, and presentation design. This visual language carried seamlessly into the annual Philanthropy Report, ensuring a cohesive and impactful narrative across all platforms.
GCI Outdoor
Working with a boutique agency, I was the lead designer for the rebrand and evergreen assets for GCI Outdoor. We conducted an extensive market analysis, took a look at trends effecting retail and whole sale sellers, created extensive consumer personas, and listened to stakeholders on keeping the rebrand connected to previous creative while also making it innovative and modern.
Boston College
As the Senior Art Director / Lead Designer for many of Boston College's prestigious events, I handled the design of each event from the logo to the environmental design.
Cushing Academy
I designed a variety of high-level pieces for Cushing Academy VP of Marketing. From strategic reports to welcoming campaigns to campus signage and maps, these pieces helped a variety of Cushing stakeholders.
Social finance
For Social Finance, a national impact finance and advisory nonprofit, I handled the art direction for their new brand collateral. I also designed their latest book co-written by Governor Charlie Baker and multiple other publications like their annual reports and Google-funded research projects.
Natixis investment managers
As a contract Art Director for Natixis, I lead the design of major social campaigns (paid and organic), report visuals and promotion, and event branding and materials.
b.e.s. (build. excel. sustain.)
For b.e.s. I helped design multiple campaigns and publications like their annual report. Helping such an impactful organization was extremely meaningful for me.
Bedford Family connection
As the Marketing Chair for my town's family connection group, I rebranded the organization and designed almost all marketing and communication pieces including brochures, social media templates, event design, and sponsorship opportunities.
EXPLO
For EXPLO (Exploration Learning), a leader in education innovation, I was in charge of all design elements - including 3 new websites, direct mail and digital campaigns, environmental design on campus and at headquarters, and updated color and graphic themes to promote 3 new campuses. I worked closely with the CMO and department heads to turn the education brand into a lifestyle brand that appealed to a wider audience.
*All EXPLO materials belong to Exploration Learning.
EXPLO Online
EXPLO Online was a product that came together in less than 2 months when EXPLO decided to offer online programming in 2020. It required it's own interactive website with e-commerce and portal, new display and email campaigns, and package/product design, all of which I created. It helped carry the brand to a new audience, protected potential lost revenue, expanded into a new medium (including rebuilding campuses in Minecraft), and sold out almost every week.
Center for effective philanthropy (CEP)
CEP helps large foundations become more effective with data and insight given through analysis, events, and research. I redesigned the brand and helped it move to a more streamlined, modern, and confident look. One of the primary goals of this rebranding was to highlight the naming convention CEP and take the brand and its product into a more digital experience.
youth truth
YouthTruth uses school data and insight to help educators accelerate improvements in K–12 schools and classrooms. I redesigned their brand to help them stand out from competitors, become more visible to funders, and appeal to a wider audience around the country.
leading effective foundations
Leading Effective Foundations is CEP's annual conference. In 2017 it was held in Boston at the Intercontinental with over 400 top foundation executives from around the world. I created the branding, campaigns, event materials, website, and environmental design for the event.
CU Presents
CU Presents is the home of performing arts of University of Colorado. Hundreds of concerts, plays, recitals and more each year. I worked on branding, campaigns, and event materials. The largest campaign I worked on helped corporate sponsorship reach a new level of funding.
Colorado Shakespeare Festival
The Colorado Shakespeare Festival is a professional acting company that is the oldest of its kind in the US. I worked on their branding, appeals, and marketing for each season for over 10 years with slight revamping every 3 years.
Waltham Food, Wine & Craft Beer
I was the design chair for the Waltham Food & Wine for 10 years and helped the event grow to include craft beer which widened the audience and invited new partnerships. I also helped the fundraiser evolve to include self-promotion by bringing the event back into the museum to sell the museum itself as events space (where 85% of the museum's revenue comes from).
More Brands
A few other brands I've designed - biotech consultants, to community nonprofits, to acupuncture clinics and real estate firms.
